Nottigham Wildcats Branding
About the Team.
The Nottingham Wildcats is a Professional Basketball Club that has been in existence for 40 Years. Based at the Nottingham Wildcats Arena, it is the home of Basketball to nearly 100 boys and girls from the age of 5 all the way through to seniors. It is a place where people can come to enjoy basketball on a social level but also provides a framework for players who want to take basketball more seriously and succeed at the elite level. It also boasts the most successful professional women’s team in the country since the inception of the Women’s British Basketball League.
Thinking Process.
The idea was to create a Visual Identity that stays consistent inside and outside the game. Throughout the project you will see how the Athletic and Academic versions come together. First step was to redo the monogram they had N & W. Although has an athletic look, it lacks balance and simplicity. Too many colours, inconsistency within the letters , overall too busy for what's meant to be.
Next, implementing a mascot that can represent the team in the game. The mascot itself needs to be simple and concise. I've picked some characteristics of the cat just to give me a further push / insight when it came to designing the mascot. Fierce, sharp and agile , these were the words that kept coming into my mind. Thinking of the game itself , you need to show fierceness to the opponent, have that sharpness / attention for the game and agility / speed to pass the opponent and score.
And last but not least, bringing it all together in a consistent and coherence look.
*NOTE: THIS IS NOT OFFICIAL, JUST A CASE STUDY.
Mascot and Full Identity System
Jersey Designs
Site Home Page
